The Year is 2016

Winter has finally arrived. I won't say I missed it in December, but it's nice to have it for a bit. Though come March or even mid February I am sure I will be ready to see it go.

Over our break we thought a lot about where we want Foxglove to go. How we want to bring flowers to you and our community and what that looks like in our personal lives. Running a business is much like a puzzle. No two businesses are the same and some how you have to figure out how the pieces fit together for your own business. It's both a rewarding exercise and a scary one.

This year our word is SIMPLIFY. I find myself saying this over and over and have decided that is the word of 2016 for us. We have spent to much time trying to keep up that we have been spreading ourselves so thin that we end up working 7 days a week at all hours and that just is no way to live, or raise a kid.

I reflected on why I got in the business in the first place (thank you Design Sponge circa 2009) . Flowers were inspiring and this amazing medium that I had never really thought about. Last year we were so busy with day to day that I forgot how much I truly love flowers and bringing them to people.

So, we are focusing only on our events this year, cutting out the things that don't make sense with our business model.  I plan on upping my game with stones, rocks and crystals just for shits and giggles, as my side gig. A stone wrangler if you will. We are going to hone in on our design services both with flowers and tablescapes, continuing to do full event florals but also offering tablescape and event design services so that we can achieve a more cohesive look to the events we do.

I am also working with my friends Christine and Lindsey at Avium Flowers to bring city grown flowers to Chicago florists and csa's near you. More on that in a bit, but I am so excited to experiment with bearded iris, narcissus, frittalaria, tulips, dahlias and more.

These are some images from some shoots we worked on at the end of the year. Two of the shoots were for CB2 : one for cheese (mm cheese) and one for a centerpiece idea. And one for a birthday lunch in the studio. Stay tuned for some Valentine's Day info and as always, thanks for supporting Foxglove.

All photos by M Lindsay Photography.

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